KCUR and Classical KC sponsors make values-based connections, gaining a foothold in homes, hearts and lifestyles.
72% more likely to have a post-graduate degree
28% more likely to make B2B purchasing decisions
58% more likely to own a second home or real estate property
201% more likely to donate to arts or cultural organizations
42% more likely to volunteer
Source: Nielsen, Kansas City Metro, Scarborough R1 2022 Jan 2021-Jan 2022, A18+