Purpose-driven Audience
Audience Snapshot
KCUR and Classical KC sponsors make values-based connections, gaining a foothold in homes, hearts and lifestyles.

Educated
51% more likely to have a college degree
Influential
67% more likely to make business travel purchasing decisions
Affluent
20% more likely to earn an annual household income of $150k+
Cultural
57% more likely to attend an opera or classical music concert
Community-Minded
22% more likely to donate to social care causes
Source: Nielsen, Kansas City Metro, Scarborough R2 2024 August 2023-August 2024 P18+, KCUR listeners compared to the average adult