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Purpose-driven Audience

Audience Snapshot

KCUR and Classical KC sponsors make values-based connections, gaining a foothold in homes, hearts and lifestyles.

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Educated
72%
more likely to have a post-graduate degree

Influential
28%
more likely to make B2B purchasing decisions

Affluent
58%
 more likely to own a second home or real estate property

Cultural
201%
more likely to donate to arts or cultural organizations

Community-Minded
42%
more likely to volunteer

Source: Nielsen, Kansas City Metro, Scarborough R1 2022 Jan 2021-Jan 2022, A18+

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Thought and opinion leaders rely on KCUR and Classical KC to deliver fact-based journalism and music discovery. 

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