Purpose-driven Audience
Audience Snapshot
KCUR and Classical KC sponsors make values-based connections, gaining a foothold in homes, hearts and lifestyles.
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Educated
104% more likely to have a post-graduate degree
Influential
24% more likely to make B2B purchasing decisions
Affluent
68% more likely to earn an annual household income of $150k+
Cultural
222% more likely to attend an opera or classical music concert
Community-Minded
108% more likely to donate to social care causes
Source: Nielsen, Kansas City Metro, Scarborough R1 2023, Jan 2022-Jan 2023, A18+, KCUR listeners compared to the average adult