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Purpose-driven Audience

Audience Snapshot

KCUR and Classical KC sponsors make values-based connections, gaining a foothold in homes, hearts and lifestyles.

Educated
51%
more likely to have a college degree

Influential
67%
more likely to make business travel purchasing decisions

Affluent
20%
more likely to earn an annual household income of $150k+

Cultural
57%
more likely to attend an opera or classical music concert

Community-Minded
22%
more likely to donate to social care causes

Source: Nielsen, Kansas City Metro, Scarborough R2 2024 August 2023-August 2024 P18+, KCUR listeners compared to the average adult

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Thought and opinion leaders rely on KCUR and Classical KC to deliver fact-based journalism and music discovery. 

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