Sponsorship Opportunities
Multiple touchpoints extend and amplify engagement with your best potential customers
Sponsorship signals that you invest in a trusted local, independent source for news and culture.
Studies continually show that multimedia — broadcast and digital — campaigns improve ROI by expanding reach and frequency. Use a multiplatform strategy to improve engagement and deepen connections with influential consumers, wherever they are, on their preferred devices.
Radio
:15 messages written in a hype-free tone that resonates with public media audiences
Digital
Display ads including rich media and mobile
Podcasts
Pre-, mid- and post-rolls are available to reinforce messaging throughout shows
Newsletters
Display ads in newsletters and native marketing via dedicated email
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Events
Networking opportunities for sponsors at community celebrations and educational forums
Sponsors Get Results
84%
of listeners have taken action in response to a public radio sponsorship message
72%
of listeners hold a more positive opinion of a company that supports public radio
68%
of listeners prefer to purchase products and services from public radio sponsors
Source: Kantar / Lightspeed, NPR State of Sponsorship Survey, June 2023
How Sponsorship Works
- We create engaging and unique messaging based on your needs
- Our highly engaged audience receives your messages in a clutter‑free environment
- Our fans take action to support your brand