Tools for Sponsorship Success
Whether you’re planning your first public media campaign, you’re an experienced sponsor or just want to learn more, we’re here to help. From our sponsor resources library, you can download sponsorship materials and learn about messaging specs. Can’t find what you’re looking for?
Effectively Measuring Public Media Campaigns
Learn how to measure KPIs and prove the ROI of sponsorship to your executives and stakeholders.
ROI-focused Sponsorship Guide
Discover the right type of public radio campaign to achieve your marketing goals.
Purpose-driven Marketing
Learn how public media connects your organization with consumers through shared values.
Public Media Marketing 101
Explore everything businesses and organizations need to know about sponsorship.
Comparing Commercial and Public Radio
Discover the five differences marketers need to know.
